Intro to Digital Marketing Course
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“How would you like to get in touch?”
“I’m here to help you learn more about digital marketing”
Alana, Senior Career Advisor
Want to know if digital marketing is right for you?
Thanks!
Curious about this course?
Contact us to find out if it’s right for you
“How would you like to get in touch?”
“I’m here to help you learn more about digital marketing”
Alana, Senior Career Advisor
Intro to Digital Marketing details
In this course, you will
Dive into the world of digital marketing while gaining hands-on experience developing and implementing your very own social media campaign.
Explore the ins and outs of digital marketing strategy, competitor research, personas, and branding, before creating and launching content of your own design.
Learn how to analyze your campaign results and effectively communicate your findings and recommendations to colleagues and stakeholders.
Work 1:1 with an expert mentor and tutor, who will give you personalized feedback and insights into life as a digital marketer.
Join an active community of over 5000 graduates and 700 instructors, and get access to exclusive digital marketing events and webinars.
Fully online
Study for 15-20 hours per week for one month
Personalized mentorship
Our course mentors are rated 4.91/5
Outcome oriented
Gain practical digital marketing skills and deliver your first marketing campaign
Why learn digital marketing?
The field of digital marketing is huge—and will only get bigger
As the market grows and businesses face a significant skills shortage, digital marketers are in high demand, and enjoy a rich variety of opportunities and competitive compensation.
Help businesses reach a wider audience
Companies know how beneficial the internet and digital platforms are. Digital marketing reaches a wider audience, and allows companies to scale their business further, and generate more revenue.
Boost your career with digital marketing skills
Mastery of digital marketing skills will keep you one step ahead of industry trends, no matter what sector you work in.
Why choose a CareerFoundry intro course?
Work with your very own course tutor and mentor
You'll enjoy a truly collaborative online learning experience, with tailored written and video feedback on everything you do from experts who work in your new field day in, day out.
Get the perfect balance of theory and practice
From day one, you'll put your newfound knowledge of digital marketing into practice as you work towards delivering your marketing campaign.
Love marketing? Take your first step toward becoming a digital marketer
There's a good chance you'll fall in love with digital marketing. If you do, we'd love you to stick around for our full career change Digital Marketing Program, which is backed up by a job guarantee. Find out more here.
The objectives are clear, the content is well written and informative, the tasks helped me master the concepts, and the mentors provided invaluable feedback. Enrolling at CareerFoundry was the best career decision I've made in a long time.
Meet your new team
Our dual mentorship model pairs you with not one, but two industry experts—your mentor and your course tutor. They're at the top of their game in digital marketing and work in tandem to inspire you to exceed your expectations, providing individualized feedback and guidance as you work towards delivering your first digital marketing project.
Your mentor
Your mentor will be there to give you feedback on your portfolio project.
Your tutor
Your tutor will be giving you timely feedback on all your submissions.
Our mentors and tutors haven’t just made a name for themselves at top companies in the industry—they've helped shape it.
A project-based curriculum that gets you thinking like a digital marketer.
Learn the essential principles, key skills, and mindset that make digital marketing so valuable.
Created by experienced instructional designers, authored by industry experts, and kept up-to-date by course editors, our curriculum will serve as the foundation of your learning experience.
Digital Marketing Strategy
Learn about the various digital marketing channels and how to break down a digital marketing strategy.
Personas & Competitors
Develop a buyer persona and conduct competitor research to inform the development of a brand.
Defining Your Brand
Explore the concept of branding and design a brand and UVP for your business.
Planning a Digital Marketing Campaign
Learn how to plan a social media marketing campaign.
Creating Digital Content
Explore how to create branded content for and launch a social media marketing campaign on Instagram.
Digital Marketing Careers
Reflect on your skills and learnings and how they can apply to a digital marketing career. Then, set goals for your future as a digital marketer.
Marketing Analytics
Analyze the performance of your campaign and compare the results against your KPIs. Draw insights from the data to inform recommendations for future strategies.
Presenting Campaign Results
Learn about the importance of communication skills in digital marketing and prepare a presentation about your campaign for stakeholders.
Visualizing Data Insights
Build helpful visualizations of your data to present your findings to stakeholders. Based on the type of data you are working with, choose the most effective visualization for the problem you’re trying to solve.
Storytelling with Data
Present the results of your analysis to others, providing a compelling narrative around old and new assumptions, and insights into a business problem.
Your first step to becoming a digital marketer
If you fall (even more deeply) in love with digital marketing during this course, you can move seamlessly onto our career-change Digital Marketing Program.
Portfolio Projects
Review a selection of some of the work our students have completed in recent months.
Price
Intro to Digital Marketing
- Learn through our comprehensive, project-based curriculum
- Receive regular, personalized feedback from your course tutor
- Deliver your first digital marketing campaign, which will form the basis of your professional portfolio
- Get an in-depth review of your final project from your mentor on a video call
- Gain exclusive access to our global community—plus events and webinars
- Take your first step towards a career in digital marketing
FAQ
What’s required*:
- Motivation to transform your career
- Interest in digital marketing
- Written and spoken English proficiency at a B2 level or higher
- A computer (macOS, Windows, or Linux) with a webcam, microphone, and an internet connection
- A smartphone
Find out more here:
- How it works: From the curriculum to your support team, and beyond—here are the details.
- Meet our mentors: Get to know who the CareerFoundry mentors are and how the dual-mentorship model works.
- Graduate outcomes: Here’s some of the work our graduates did in the full program—and where they’re at today.
That said, if you fall in love with digital marketing during the intro course and you want to pursue a career in the field, the full Digital Marketing Program is the natural next step. It includes expert mentorship, full and hands-on immersion in the field, portfolio reviews, individualized career coaching, and a job guarantee. Everything you need to land the digital marketing job of your dreams!
If you decide to enroll in the career change program, you’ll receive a partial tuition credit towards the cost of the full program.
Want to learn more about digital marketing before you commit to a course?
We've got you covered! Take a look at our free tutorials, articles, videos, webinars, and social media.
How would you like us to contact you?
Book a time to speak with a program advisor
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